The Olotels adventure began in 2005 by offering internet users direct access to hotel room reservation at 'at source' rates, directly from wholesalers. This initiative, which arose from years of professional experience in the sector, was an immediate success.They concentrated their efforts on partnerships with the principal wholesalers and tour operators, based on the fact that their clients already wished to obtain more competitive rates while taking advantage of the web's immediacy for booking hotels. In 2010, they have 10 participating suppliers, representing 95% of the world's offer, who are integrated in their reservation system, thus guaranteeing the best rates.